Eclipse To Highlight Commercial Availability Of HD Radio Technology During This Year's SEMA Show

LAS VEGAS, NV, Specialty Equipment Market Association (SEMA), November 1-4, 2005 – Eclipse will showcase HD Radio™ technology with its AVN5435 head unit and HDR105 HD Radio tuner box at this year’s SEMA Show. The Eclipse unit will be demonstrated throughout the Las Vegas Convention Center floor during the show’s four day run and will highlight its audio, visual and navigation functions as well as its digital HD Radio broadcast capability.

This year’s SEMA Show will feature live HD Radio demonstrations from the Eclipse display (Booth 10950- North Hall, East Side). The Eclipse AVN will also be inside vehicles at locations including: 

• Honda- Booth 24675- Central Hall (Southeast Corner)
• Scion- Booth 44609- South Hall (North/Center)/First Floor
• Mitsubishi- Booth 33009-South Hall (North/Center)/Second Floor
• Toyota- Booth 32645- South Hall (South/Center)/Upper Level

“This year SEMA will provide a platform for Eclipse to showcase the AVN5435 and demonstrate its digital HD Radio technology in front of aftermarket and OEM customers,” said Michael West, Marketing Director. “The digital technology is truly a revolution in AM/FM broadcasting and aligns the Eclipse brand with consumers who are interested in the latest trends in technology.”

HD Radio enables AM and FM radio stations to broadcast their programs digitally - a tremendous technological leap from the familiar analog broadcasts of the past. Digital HD Radio broadcasts provide listeners radically improved sound quality, more FM channels through HD Radio multicast and new data and information on their radio’s LCD screens.  All free with a new HD Radio receiver.  Over 2,800 radio stations in the U.S. are in the process of converting to the HD Radio system with more than 500 HD Radio broadcasters currently on the air.

The Digital Radio Revolution

Currently six out of 10 people in the U.S. are capable of receiving an HD Radio broadcast. With the ongoing conversion of additional stations, that number is projected to increase to more than 9 out of 10 listeners, or nearly 95 percent of the U.S. radio listening population, by 2007. 

HD Radio Technology

The HD Radio system is an innovative digital radio technology that allows broadcasters to transmit digital signals over their existing AM/FM bands seamlessly and without service disruption.  To receive HD Radio broadcasts, consumers must have an HD Radio-capable receiver. However, HD Radio technology allows consumers with today’s radios to continue receiving the current analog signal, which is broadcast simultaneously with the digital signal.

About iBiquity Digital

iBiquity Digital is the sole developer and licenser of HD Radio technology in the U.S.  HD Radio is transforming today's AM and FM radio stations to digital, enabling radically upgraded sound, crystal-clear reception, multicasting and advanced data services such as real-time traffic updates.

Eclipse to Demonstration HD Radio at SEMA

Over 2,800 radio stations in the U.S. are in the process of converting to the HD Radio system with more than 500 HD Radio broadcasters currently on the air. iBiquity Digital's investors include 15 of the nation's top radio broadcasters, including ABC, Clear Channel and Viacom; leading financial institutions, such as Grotech Capital Group, J.P. Morgan Partners, New Venture Partners, Pequot Capital and J&W Seligman; and strategic partners Ford Motor Company, Harris, Texas Instruments and Visteon. Named one of Deloitte’s Fast 500 Companies, iBiquity Digital is a privately held company with operations in Columbia, MD, Detroit, MI, Belmont, CA and Warren, NJ.   For more information please visit: www.ibiquity.com.

About Eclipse

Eclipse, a division of Fujitsu Ten Ltd., delivers sound quality in mobile electronics comparable to that of home systems in the areas of Tuners/CD Players, Amplifiers, Speakers, DVD visual media and Navigation. Eclipse sells products through a select group of retail partners. Additional information is available at www.eclipse-web.com.

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