The Power of HD Radio™ Technology On the Go Featured at 2009 NAB Radio Show

HD Radio Technology on the Go! – Visit Us at Booth #134

Live from the 2009 NAB Radio Show floor, iBiquity Digital Corporation, the developer of digital HD Radio™ technology for AM and FM audio and data broadcasting, will present HD Radio technology on the go – a digital broadcast medium that now moves as fast as consumers do!

In July, Best Buy’s own Insignia brand unveiled the first portable HD Radio receiver – the Insignia NS-HD01. Priced under $50, the big-box retailer ushered in a new era for the digital technology. Earlier this month, Zune HD, Microsoft’s next-generation portable multimedia player became the second portable device featuring the enriching infotainment platform. With the backing of major consumer electronics players, it’s evident that the portable HD Radio market is gaining momentum in bringing a heightened audio experience to active consumers!

2009 marks a watershed year for HD Radio technology in reaching 85 percent of Americans with nearly 2,000 HD Radio stations where listeners can access 1,000 new HD2/HD3 channels. The HD2/HD3 multicasts span every musical taste and genre. Some of the most prevalent formats include BBC World Service, Classic Country, Classical, Comedy, Dance, Deep Tracks, Pride Radio and Smooth Jazz. For a full list of digital stations and HD2/HD3 multicasts around the country, visit www.HDRadio.com. To date, there are 13 vehicle brands backing the technology, representing 70 models, and also 14,000+ retailers carrying more than 100 different SKUs.

HD Radio Initiatives: Today’s New Opportunities Session

September 24, 2009 | 9:00 a.m. - 10:15 a.m. | Pennsylvania Convention Center # 203A
Drive HD Radio initiatives at your radio station by learning about multicast programming, ROI and maximizing resources available to the entire industry from CEOs, manufacturers, automakers and radio stakeholders.

Bob Struble, iBiquity Digital’s own President and CEO, will moderate the session, and will facilitate a discussion among the panel of presenters and the audience. Panelists include:

• Javier Farfan, Marketing, TV, Video and Music Business, Microsoft Corporation
• Peter Ferrara, President of Corporate Relations, HD Radio Alliance
• Jim Loftus, Vice President/General Manager, CBS Radio Philadelphia
• Mark Turley, Media Director, Pittsburgh Penguins

Advanced HD Radio Features Demonstrations

HD Radio technology has officially entered into the navigation space with in-vehicle and personal navigation devices (PND). See the power of HD Radio advanced services with:

• Two unique personal navigation devices offering HD Radio real-time traffic capabilities
• First commercially available portable navigation device from Cydle with in-built HD Radio Receiver and real-time traffic updates from Total Traffic Network; also features an Electronic Program Guide (EPG), displaying station and program information
• Prototype Vehicle Power Adapter (VPA) with in-built HD Radio receiver from Kiryung Electronics displaying NAVTEQ Traffic
• HD Radio development platform with technology demonstration for image support, displaying album art with song information and traffic map images
• Conditional Access demonstrated on the Dice iTR-100 with compelling subscription content from ESPN
• Active Receiver – HD Radio Emergency Alerts System

Products on Display at the HD Radio Booth

• Automotive products include 14 HD Radio receivers and tuner boxes by Alpine, Dual, Jensen, JVC, Kenwood and Sony. Additionally, Alpine, Dual and JVC will feature iTunes Tagging products.
• Home theater and table-top receivers on display will feature 16 units by Acoustic Research, Coby, Denon, Dice, iLuv, Insignia, JBL, Jensen, Polk Audio, Sony and TEAC. iTunes Tagging equipped receivers from JBL, Polk and Sony will be on display.

2009 NAB Radio Show Nuts & Bolts

September 23-25, 2009 | Pennsylvania Convention Center | Philadelphia, PA |

www.nabradioshow.com

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For more information, contact:

Scott Cianciulli / Nancy Zakhary
Brainerd Communicators, Inc.
212-986-6667
cianciulli@braincomm.com / nancy@braincomm.com

Note: “HD Radio™” and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
 

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