iBiquity Digital Corporation | HD Radio®


February 2, 2012 – Columbia, MD. Bob Struble, President & CEO of iBiquity Digital, the developer of HD Radio™ Technology, recounts his findings after scanning 1.85 Million square feet of exhibit space at CES. His conclusion: “I can’t say I saw every one of the 31,000 exhibitor’s booths, but I did see a lot, and came to a distressing realization: AM/FM radio is the only analog technology remaining at the CES, everything else is digital.”

What: Latest edition of “Thoughts on Radio’s Digital Future” by Bob Struble, CEO of
HD Radio Technology developer, iBiquity Digital Corp.

When & Where: “Thoughts on Radio’s Digital Future – I Looked Hard But Could Not See: AM/FM is the only Analog Technology at CES . . . and that is not a long term growth strategy.” Find on the iBiquity Digital home page: http://www.ibiquity.com/struble.

Theme: The 2012 International CES showed that the vastly superior consumer experience from digital technologies will win out over the limited capabilities of analog technology. Broadcasters must deliver compelling digital consumer experiences equal to other digital options, in cars, on CE devices and cellular handsets/tablets, or be left behind by consumers and advertisers alike.

Key Messages:

“There are entire digital industries gunning for radio’s audience and ad dollars. Radio broadcasters must upgrade to over-the-air digital HD Radio broadcasting to address these competitive threats.”

“Analog radio’s limited capabilities will not compete well in this new [automotive] digital dash. Unless broadcasters upgrade their offering to digital to meet consumer expectations and work together to deliver a compelling and consistent consumer experience, they risk AM/FM becoming a forgotten app in the digital dashboard.”

“As to mobile phones, a 1970s transistor radio look and feel in a phone, which is all analog broadcast radio is capable of delivering, will not get it done.”


About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.

Steve Baldacci
Office – 443.539.4340
Mobile – 301.252.1680


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