MULTICAST AUDIENCE GROWS NEARLY 300%, ACCORDING TO NIELSEN AUDIO NATIONWIDE AUDIENCE ESTIMATES
HD Radio™ Technology Continues to Help Local Radio Deliver New
Programming and Listeners
Columbia, Maryland – April 3, 2014 – iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, announced over 4.7 million people listened to an HD2, HD3 or HD4 channel in an average week, according to the latest Fall 2013 Nielsen Audio Nationwide audience estimates,. This represents a 293% increase in Average Quarter Hour (AQH) audience from the Fall 2011 survey. Also, during that same period, cumulative audience, or Cume, (the total number of unique listeners) grew over 256%.
As the installed base of HD Radio receivers rapidly increases and broadcasters continue to take advantage of digitally fed translators, the audience for HD2/HD3/HD4 programming has continued to expand.
Great new programming is helping to drive audience growth in a wide range of market such as:
An example of this fresh new digital programming is the new Clear Channel Media and Entertainment’s Nickelodeon channel, called Nick Radio, which can be heard on digital HD2/HD3 stations like New York’s 100.3-HD2.
KGSR's The Music Lounge is another great example of new and unique programming available on a multicast channel. This station features live recordings from artists who have performed all over Austin, TX and can be heard on 93.3-HD2.
In Boston, listeners have the choice of listening to Boston’s Irish Channel on WTKK’s multicast channel. The Irish Channel plays a unique blend of great Irish sing-a-long songs, patriotic anthems, new contemporary artists and all the top hits in between. Boston’s Irish Channel can be hear on 96.9-HD2.
94/7too is a station playing only Northwest Bands. This Portland multicast channel focuses on playing muisc from local artsits . 94/7too can be heard on 94.7-HD2.
HD Radio Experiencing Continued Momentum:
At the end of first quarter of 2014, almost 19 million HD Radio receivers were available in the U.S., with some 16.5 million of those in automobiles. Additionally, the last 6 years have shown continual solid growth for both stations upgrading to HD Radio technology, as well as existing digital stations adding multicast channels. The numbers continue to grow– over 2,200 stations have now converted to HD Radio technology, with only about 7% of those not currently on the air in digital mode as of March 31, 2014. There are currently over 1,500 HD2/HD3/HD4 multicasts on the air, for a total of close to 3,600 total digital channels.
HD Radio at the NAB Show, Las Vegas:
The 2014 NAB HD Radio Booth
Located in the Central Hall – Booth C151
April 7 – 11, 2014
Demo a New Factory-Installed HD Radio Receiver in New Vehicles
About iBiquity Digital Corp.
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new HD2/HD3 FM channels through multicasting, crystal-clear sound and data service on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI and Piscataway, NJ. For more information, please visit hdradio.com and www.ibiquity.com.
For More Information Contact:
Big Wave Communications, for iBiquity Digital Corp.
For the full press kit, please visit:
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