HD RADIO™ ROLLOUT ACCELERATES IN MEXICO
Sustained Adoption by Mexican Broadcasters and Automotive Sector Driving Growth
Major Car Brands and Retail now offering Automotive, Aftermarket, Home, and Portable HD Radio Products
Central Hall – Booth 151
2014 NAB Show, Las Vegas, NV, April 7, 2014. iBiquity Digital, the developer of HD Radio Technology, announced today the number of Mexican broadcasters across the country adopting HD Radio Technology has steadily grown over the last two years. To further advance the rollout, iBiquity has added personnel in Mexico to support broadcasters, car dealers, brands and retailers with HD Radio Technology.
Robert Struble, President and CEO of iBiquity stated, “In the short time since official adoption in Mexico, we have been excited to see consistent and strong HD Radio growth, with broadcasters steadily upgrading their stations to digital and the automotive sector rapidly adopting the technology. These successes will fuel consumer awareness and drive demand in other categories.”
Currently, 38 stations in Mexico are HD Radio equipped. Mexico City, the largest city is home to 13 FM HD Radio stations, which have also lit up 24 HD2 and HD3 channels, providing exclusive digital-only programming, including jazz, classical, modern, news, cultural and talk shows, all available subscription-free.
Automakers continue to expand the number of vehicles with built in HD Radio receivers to Mexico, now including Buick, Chevrolet, Dodge, Ford, GMC, Infiniti, Jeep, Lincoln, Mazda, Mitsubishi, Mercedes-Benz, RAM and Toyota.
HD Radio aftermarket and home products are also available from multiple brands including Alpine, Kenwood, Insignia, Pioneer and Sony. Major Mexican retailers such as Best Buy, Coppel, Elektra, FAMSA, Liverpool, Sears and Woolworth carry diverse models.
Many products will be on display at the HD Radio booth at the NAB Show.
The 2014 NAB HD Radio Booth is located in the Las Vegas Convention Center
Central Hall 151
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For more information, contact:
Senior Vice President, iBiquity Digital Corp.
Note to editors: “HD Radio” and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
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