Volkswagen Expands Support Of HD Radio™ Artist Experience® Feature
Volkswagen’s new MIB radio provides consumers with station logos for presets and images associated with audio content
Columbia, Maryland – May 14, 2014 – iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, announced today that Volkswagen has stepped up their support of the Artist Experience® feature which allows broadcasters to transmit artist images and station logos to the radio display. Volkswagen was the first automaker to launch a radio supporting Artist Experience and now they are the first to utilize station logos to identify station presets. The 2015 Golf, available at dealers in June, is the first VW to get the new MIB radio and it will spread throughout the entire VW line-up in coming months.
The first image shows Artist Experience with the visual image matching the audio content.
The Second image shows radio station logos being used to identify presets.
The Artist Experience® feature gives broadcasters the ability to deliver images and station logos along with their digital audio programming. This advanced HD Radio feature first launched in 2011 and now has over 1,000 stations in the U.S. sending Artist Experience Images.
HD Radio Technology is the digital evolution of AM and FM radio and delivers significant benefits for drivers: crystal-clear sound quality, song title and artist name; additional digital only local FM channels known as HD2/HD3 Channels; iTunes Tagging allows listeners to store song information with the touch of a button for later purchase and download through iTunes; Artist Experience which enables images that match the audio content to be displayed on the radio screen; and now, subscription free lifetime traffic and data information sent directly to a vehicles radio or navigation system. HD Radio Technology is subscription free broadcast radio.
Jeff Jury, Chief Operating Officer of iBiquity Digital said, “Volkswagen continues to be a great innovator, supporting the latest HD Radio audio features. With this new MIB radio, Volkswagen has upgraded the HD Radio experience, further separating digital AM & FM from traditional analog radio. Radio stations are also supporting the new features with over 1,000 broadcasting the artist images and station logos. The rapid growth we are seeing in automotive and with broadcasters signifies a major step forward in providing consumers with new features through radio.”
HD Radio Technology is available nationwide, with close to 2,300 digital stations on-air, and nearly 1,500 HD2/HD3 digital only channels that broadcast fresh new content that can only be heard with an HD Radio receiver. A sampling of the formats on these extra channels, which vary in different markets around the country, include Dance/Electronica, Bluegrass Country, Comedy, Local Music, Chill/Coffee Shop Music, South Asian, Talk, News, and Sports, to name just a few.
35 automakers have now publicly announced plans to incorporate HD Radio Technology in 185+ models by year-end with more than 90 models featuring HD Radio receivers as standard equipment. 5 automakers utilize HD Radio Technology to deliver subscription-free Traffic & Data information to their vehicles.
Keep watching for more HD Radio Technology information at www.hdradio.com.
About iBiquity Digital Corporation
iBiquity Digital Corporation is the developer of HD Radio™ Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands – all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Piscataway, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.
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Note to editors: HD Radio™ and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio™ is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.
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